Using a marketing funnel is one of the best ways to market in any business. But using one in your MLM business is incredibly powerful. You are combining the power of MLM with Internet Marketing.

A funnel lets you simply keep sending new people in at the top. Your web-pages and emails will always convert a certain number into customers and team members. Starting out with low cost entry level products that will help your target market whether they join you or not will bring in cash flow to your business. Which means you will have more money to advertise.

The marketing funnel should get an opt in lead and then send them to the free information you told them about. Next, it should have an excellent product offer that isn’t too expensive. $5-$20 is good.

You just present the offer and tell them why you think it will help them.

Now, your email follow up series will give them more free content and tell them more about you and your business. You want to always give them lots of good information but mix in info about your opportunity. Tell them why you joined it, how excited you are that you got in when you did and how easy it is join and get started.

Tell them about your opportunity and the team they could get in on. All about the training and systems that are ready for them to start making real money. Explain it all in detail so they can see the whole business as an exciting way to earn an income. Mix in testimonials from successful team members. Your upline is perfect for this. Include links to audios and videos about your opportunity.

You want to make it real easy for them to get the whole story so they will get excited too. You don’t necessarily want to just hope they wander over and sign up. Make it easy for them to call you to find out more. Ask them questions in the email and put your phone number right there.

Some will join without you talking to them on the phone but you will get a lot more signups with personal touch. Make your goal in your emails to get them to call you. And the best way to do that is get them interested and curious about something and then TELL THEM TO CALL YOU.

So here is an example of a marketing funnel:

Landing page with a good headline, bullet points and an opt in form.

Thank you page – with a thank you and the freebie, a bit about you and the business and an affiliate product offer that is directly related to your market.

Email follow up series – at least 7 emails over the next 7 days

More emails every 3 days or so – with more free content for them and another product offer(could be the same offer or a different one)

The buyers of any products you sell should then be moved from this leads mailing list and put in the buyers mailing list. Buyers are what you want to get in your list and keep happy with continuous free info and occasional product offers. Try different price levels, and build up to higher ticket items as people stay on your list for awhile.

That is the basic marketing funnel- opt in, small purchase, medium purchase and large purchase. Internet marketing is built on this foundation. Your list is an asset. Your customers are an asset. Now you have a real business, whether you get a huge downline or not.

But really once people buy from you more than once, they trust you and are much more likely to read your emails and listen to what you say. Sounds like the perfect prospect for your money making MLM opportunity!

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